How To Add Keywords To Google
My Business? / 6 Best Ways
A strong online presence is a necessary component of any online business. If your business lacks it, then it won’t succeed.
Luckily, being a leading search engine, Google has understood this issue and has come up with a free-to-use tool called Google My Business (GMB). Even though the tool has been rebranded as GBP (Google Business Profile), the functions are the same.
If you’re a digital marketer or the owner of a struggling business, the GBM is a handy tool for you. Especially when you’re not getting as much reach from your customers as you’re willing to get.
However, your profile needs to be optimised to get organic reach from Google, which can only be done by properly adjusting the keywords in your content.
Because keywords are the most important part of SEO, if you don’t properly adjust them in your content, all your efforts are just in vain. But, the question is, how to add keywords to Google for my business?
That’s what this piece of writing is for. Here I’ll teach you how you can add keywords to your GBM profile in such a way that Google starts sending customers to your profile.Make sure you don’t skip any points in this post, as everything is important to you.
Let’s get right to the point without making the introduction too long.
Why Do You Need To Add Keywords To Your Google My Business profile?
This is a valid question to ask. Why do you even have to put keywords in the GBM profile? So the simplest answer is: adding keywords to your profile makes it visible to your customers, which increases the profit of your business. Not only that, but it’s also important in terms of SEO.
Because Google always wants its users to get the relevant results for their queries so that they can get what they searched for. In SEO, the queries of the users are called the keywords
If your business doesn’t work on keywords, there is no way that Google will rank your profile. Therefore, you do proper keyword research about your business and then add these keywords to your profile.
But that’s not enough. Because you can’t just stuff keywords in your profile everywhere, believing that it will rank. It’s not going to happen.
You’ll have to do proper SEO for your Google My Business profile by adding the keywords in the right places in your content. This will allow Google to understand it and show it to your potential customers.
For that reason, I’m going to tell you how you can optimise your Google Business profile by adding the keywords properly
How To Add Keywords To Google My Business?
So now you know the importance of adding keywords to your Google My Business profile, so let’s learn what’s the way of adding keywords to your GMB profile, and where you can add them
Where Should You Add Keywords To Your GBM Profile?
When you don’t know the right places to add your keywords to your GMB profile, you usually try to stuff them, which does more harm than good to your rankings.However, where is the best place to include keywords in your profile?
So, I’ve mentioned all those places down below where you can add keywords to optimise your Google My Business profile. I’ve also mentioned a method that you can use to add them.
1. Add keywords To The Business Category
Do you know about the category of your business? If you don’t, then find out, or if you know, then add your relevant keywords to the business category of your GBM profile. Why?
Because when Google’s crawler comes to your site, the thing that it focuses on most is the category of your business.
Therefore, make sure that the category of your business contains those keywords that define your business. It’ll not only be helpful for Google to understand your content but also for your audience
2. Add Keywords To The Description Of Your GMB Profile
The most significant aspect of every business profile is the description. It thoroughly defines your company and informs your audience about what you do.
Also, when you add keywords to your GBM profile’s description, it makes it relevant, which is considered a great ranking factor. Thus, don’t forget to add relevant keywords to the description of the profile.What is the most effective method for writing a description?
The best business description should be written this way. Describe your business and tell your customers what your business is about, who you are, and what distinguishes you from your competitors.
The description should be written in a simple and friendly way so that anyone who comes to your profile can understand it.
Don’t try to complicate it by adding too many complex and technical words. Because not all of the visitors to your profile will be aware of your business completely. Also, be sure you’re not stuffing the keywords. Try to use them as naturally as you can.
Avoid writing extra things and just be specific. Write only those things that help your audience to understand your business better. You only get 750 words to write the description. So don’t waste them and use them effectively.
When you create posts about your business, like important updates, events, e.t.c., then you have an opportunity to target as many keywords as you want in these posts. A post usually contains 3 things: text, photos, and videos.
Put the keywords throughout your text and in Alt tags or in the names of your photos and videos. Also, you can caption videos and photos with your keywords. But remember, the keywords should be related to them.
Another thing that you have to keep in mind while adding your keywords to your profile is that you use only those keywords that are important for your business.
Do the keyword research well and then find keywords with high search volume and low difficulty so you can attract more users to your site. What’s the best place to add keywords in content?
Use important keywords at the top of your content. like, in the introduction or in the initial paragraphs. The rest of the keywords should be spread out naturally throughout the whole content.
When you optimise your content with keywords, your business gets loaded with users without you having to invest a penny in Google AdWords
4. Question & Answer Section
Another effective place to include keywords in your GMB profile is in the Q & A section. Users can utilise the Q & A feature on a Google My Business Profile to ask and answer questions about a location, business, or landmark.
Answering client questions can help you become more visible for certain keywords. In search results and featured snippets. Also, Q&As with relevant keywords to the user’s inquiry are more likely to rank on Google
If you have ever had experience working on Fiverr or Upwork, you must understand the importance of customer reviews.
They’re responsive for the rankings of your gigs. If they’re negative, your gig can also get deranked. But, how can you use reviews to improve your rankings on your GMB profile?
You can add your keywords to clients’ reviews. How are you going to do it, you might wonder? If you’re giving your client excellent service, they’ll gladly do everything you want.
You can simply tell them to give their reviews on your profile and use your keywords as well. Sounds interesting?
To make it easier for your customers to write reviews, you can give them a “Review poster.” It’s one of the easiest and finest ways to optimise your GBM profile with keywords.
Pro tip: Don’t ask your customers to add the same keywords over and over. Instead, tell them to add different keywords each time they give their review. This way, you’ll know which keywords are working best for you
6. Experiment with keywords
Yes, it’s the thing that we’ve just discussed above. But, here we’re going to go a bit deeper into this thing.
Optimising your Google Business Profile for keywords is a continuous process, not a one-time event.
Not only should you test and adjust key phrases to improve your Google rankings, but you should also do so to show your business to suitable customers who are fascinated by it.
Furthermore, you can use the MapsROI Dashboard to monitor your rankings. What does MaspROI do? The MapsROI dashboard makes it simple to track changes in ranking after adding new terms.
By collecting data week by week, it helps you to observe which keywords are helping your rankings and which ones aren’t.
You’ll also be able to see your competitors’ techniques, allowing you to fine-tune keywords in your profile or discover a new customer niche
Is There Any Way To Change The Keywords?
What if you’ve used keywords in your content but they’re not attracting so many visitors to your profile? Is there any way to change these keywords to good ones? So the answer is yes, you can change your keywords whenever you need.
How can you do it? It’s simple, just remove the keywords from the description of your business, posts, and Q & A section. Then you can update them with the ones that you think will drive visitors and, ultimately, profits to your business.
But, what about reviews, where you make your customers add keywords? You can’t change them though, but you can tell your customers about the new keywords that you want them to use when they want to give reviews again.
This way, they’ll avoid using old keywords and use the new ones. That’s simple. Isn’t it?
The business category, description, and posts are the best places where you can add your keywords. These are the things that Google values the most. Because, after all, customers are going to focus on only these things to decide whether your service is good for them or not.
But, make sure you don’t stuff the keywords in your content because Google dislikes it. Also, the keywords should be directly or indirectly related to your business.
They shouldn’t be irrelevant as you’ll confuse Google this way. That’s it. If you have any queries, I’m always here for you.