crosslinking in seo

Table of Contents

Crosslinking is the process or technique of linking between two single websites mutually. The function of cross-linking in SEO is to gain the number of intact links to a page with a related keyword. It aids your SEO strategy to put together a good backlink base and authority. Cross-linking in SEO helps a website page rank higher for particular keyword phrases and produce referral user traffic. For this, you have to create links between different domains as well as within pages of a single website. This tactic of cross-connection reinforces shared support for your website by linking it to other sites.

There are three types of cross-linking in SEO for website strengthening.

Types of Crosslinking

1. Natural cross-links:

These are inbound links posted on the website by taking permission from other website owners by contacting them. It can be a substitute for a visitor post through payment to have a cross-link on an offered content on the website.

2. Outreach crosslink:

These are inbound links posted on the website by taking permission from other website owners by contacting them. It can be a substitute for a visitor post through payment to have a cross-link on an offered content on the website.

3. Private cross-links:

The website owners create these inbounds links for those who have their network of websites known as private blog networks or PBN. This link empowers the ranking of a website in search engines via the central website.

Advantages of cross-linking websites

The benefits of cross-linking SEO in websites are as follows:

1. Enhances domain authority

Domain Authority DA is a ranking score in a search engine developed by Moz that scales from 1 to 100, by getting higher scores equivalent to a greater capacity to rank. Several things determine DA and it is the most important metric for cross-linking is the sum of connecting root domains to a website. The more websites link to a particular site, the greater will be the domain authority for that website. This even makes it simpler to position additional keywords on that site.

2. Enhances page authority

It is another score designed by Moz that calculates the quality of a specific page rank on the search engine result pages SERP. PA marks range from 1 to 100, the higher the score greater the page authority. The domain authority defines page authority when explaining a PA score for an exact webpage. If top ranking websites link to the page it proves that the information on the page is worth it. 

3. High-rank page result

 The cross-linking strategy helps your web pages to rank higher in the Google search engine. This tactic helps users to browse pages on the internet and permits Google to rank your web pages by signaling about your site quality source is worthy of reference. When Google identifies the authenticity of your web content in the search it evaluates the reputation of your brand. Therefore, good cross-linking results to achieve a good rank in search engines.

4. Keyword-Rich Anchor

Before putting a cross-link on the page you have to select the right keyword to connect the websites. So you should always pick the right phrases or keywords that you will use for optimization with on-page and off-page SEO. The anchor text for the cross-link supports a higher page rank for a particular keyword. Note down the keywords that your target viewers search for. Short keywords are better than long ones. The Viewers also use the short tail keyword to see the result in search engine ranking. This is beneficial for both users as well as search engines.

Anchor text is the combination of noticeable characters and words that are visible in the hyperlink that shows the connection to another location or page on the web. You must link the domains mutually with high-quality keyword anchor text. This technique is good for your web pages and search engines. The websites owner uses anchor text to identify the next web page linked to their site. The link tag shows what the internet viewer will see if they choose to click on it. The search engines use anchor text to rank your web pages.

5. Crosslinking Gives Structure to your Website

With internal links, you can create a hierarchy of important pages on your website. The more internal crosslinks you create between the different pages of your website, the more Google will assume them to be important. Therefore, pillar pages that are most important will have greater authority over other pages being passed through to them. This doesn’t mean they have the highest number of links directing the audiences towards them. But have pages linked to several other pages where topics and sub-topics are linked to them. When you create these kinds of links on your website you end up creating a silo structure of your website using the ‘priority silo’ technique.

6. Link Weakly Connected Pages

Developing your website over time, some pages might be weakly connected to the most important pages. In order to enhance their visibility and importance to Google, you need to establish links between weekly connected pages and the most important pages on your website. Crosslinking deep within your website is important to form its structure. It allows you to rank even the weak pages.

7. Enhanced User Experience

Crosslinking makes your web pages user-friendly and improves their usability. Anchor texts used in crosslinking enhance the experience of your web visitors. Users who are interested in the content of your website are likely to visit the linked pages to read the related content. Crosslinking helps the site visitors to navigate through the website for meaningful content easily. By providing relevant content to your audiences via the crosslinks you can deliver value for their time. Users are likely to stay longer on the website if they find valuable content and click-through links to read further. The longer the users stay on your website lower the bounce rate and the higher the site conversion rate. Thus, your ranking will improve as Google gets a signal that your website is providing useful content to the site visitors.

8. Boosts Your Webpages

With crosslinking between different pages and posts, you can develop the structure of your website which gives a signal to Google about your web content hierarchy. In this way, the most importan.t pages of your website get more value. So, crosslinking spreads the value of reputable pages or posts with a Dofollow link. Thus, the search engine acknowledges the importance of your page is informative and valuable. Within the same domain, users may pass on this ‘link juice’ or ‘page rank’ from one page to another. Thus your webpage visibility is boosted with crosslinking

Cross-linking in SEO tips

The technique of cross-linking seems easy to do but there are some important points you must keep in mind when using this tactic for SEO.

Below are the tips you should remember when cross-linking between your websites.

  • You must make sure the two cross-connected pages mutually have their own exclusive and original content. So you can place the same part of the content on another website and then cross-link them together.
  • You should have an applicable topic to cross-link the SEO function on each page. A significant topic has more SEO weight than a non-relevant topic.
  • The entire purpose of cross-linking is to improve your keyword status with SEO. So you should make sure to use keyword-rich anchor text in the hyperlink.
  • You must be careful with generic text like” click here” or “visit this page” as it may weaken your SEO power of a cross-link.
  • If the cross-link with your target keyword doesn’t get a suitable place in the content then you can write a new paragraph or sentence to add it. So there is relevance and consistency in the content and keyword.
  • You should not create a cross-linking ring on websites. If you have multiple websites and you link them all together you may be fined by Google.



As you know now, cross-linking SEO is a potential way to boost the domain authority and page weight for your site to rank higher in the search engines. Cross-linking helps search engines to notice the importance of your web pages when the users stay on your website longer or visit different pages on your domain. It is only possible if the users find the information on the page useful and the internal links embedded on a web page are relevant to the page. It supports the SEO foundation, and your website’s hierarchy and aids your digital marketing strategies. If the content of your web page isn’t informative, visitors won’t stay longer on your website which will increase the bounce rate and decline the page ranking. The appropriateness of content between the posts and pages linked determines the success of your SEO strategy. These links would generate traffic and enhance the authenticity of the important pages. It also helps promote and benefits your brand’s digital marketing. Through this, you can build good relations with the common market industry and could be a starting point for endless opportunities and possibilities.

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